Paulo Serna

First, an agentReal estate is the work

Paulo Serna is a San Francisco real estate agent with Compass and Level Up Group. Real estate is organized around transactions. Paulo organizes around the decision, which means he will sometimes tell a client not to buy, not to sell, or to wait.

The advice comes first. The AI does the heavy lifting; the judgment, and the accountability for every number, stay with Paulo.

Value before transaction. Long-term trust over the short-term win.

How he thinksAn engineer's habits

Before real estate, Paulo worked in property management, construction project management, and solar engineering, and he holds a degree in General Engineering from Santa Clara University. Those habits carry into the work: measure carefully, separate fact from interpretation, label what is uncertain, and build systems that hold up over time.

It is why the market analysis is governed and dated, and why the AI work has guardrails rather than hype.

The researchThe lab behind the practice

Paulo's Pulse is Paulo's public research lab. Each edition takes one question about the San Francisco market and works it against ten years of governed MLS data, in the open, where anyone can check the work. The reports are the findings. The engineered, AI-assisted workflows are the method. Paulo is accountable for both.

Read the current market on the Current Pulse, or see how it is built on the Methodology page.

AI supports the work. Human judgment remains accountable.

Where he worksSan Francisco, west side deepest

Paulo serves all of San Francisco, with his deepest, block-by-block knowledge on the city's west side: Central Richmond, where he lives, the Richmond District, and the Sunset. He also works across Marin, the East Bay, and the Peninsula, and serves clients fully in English and Spanish.