Paulo Serna

First, an agentReal estate is the work

Paulo Serna is a San Francisco real estate agent with Compass and Level Up Group, and a Certified Real Estate Planner. He treats a home as a 5, 10, and 20 year decision, not a transaction. That means he will tell a client not to buy, not to sell, or to wait when that is the better call.

The advice comes first. Everything else, the data, the systems, the AI, exists to make that advice better.

Value before transaction. Long-term trust over the short-term win.

How he thinksAn engineer's habits

Before real estate, Paulo worked in property management, construction project management, and solar engineering, and he holds a degree in General Engineering from Santa Clara University. Those habits carry into the work: measure carefully, separate fact from interpretation, label what is uncertain, and build systems that hold up over time.

It is why the market analysis is governed and dated, and why the AI work has guardrails rather than hype.

The researchThe lab behind the practice

Paulo's Pulse is Paulo's public research laboratory. It is where the San Francisco market gets read carefully, on governed MLS data and disciplined method, and published openly as evidence. The reports are the evidence. The engineered, AI-assisted workflows are the method. Paulo is the accountable expert.

You can read the current market on the Current Pulse, or see how the systems are built on AI Practice.

AI supports the work. Human judgment remains accountable.

Where he worksSan Francisco, west side deepest

Paulo serves all of San Francisco, with his deepest, block-by-block knowledge on the city's west side: Central Richmond, where he lives, the Richmond District, and the Sunset. He also works across Marin, the East Bay, and the Peninsula, and serves clients fully in English and Spanish.